About Us

Mafken FM Radio: The Voice of Mufulira and Beyond

Mafken FM Radio stands as Mufulira’s first-ever commercial with broadcast coverage across the Copperbelt Province of Zambia. Broadcasting on 97.7 MHz, Mafken FM serves Mufulira and its surrounding areas, connecting communities with quality programming and impactful content.

Innovative Programming Strategy

Mafken FM has adopted a contemporary programming approach that places a strong emphasis on women, young adults, and development-focused content. This strategy enables the station to engage a broad and diverse audience by addressing key societal dynamics:

• The pivotal roles of women and young adults in shaping communities.
• The importance of addressing developmental issues in a growing economy like Zambia.

Why Women, Young Adults, and Development?

Mafken FM has strategically positioned itself to harness the influence of these critical audience segments. Women, as central figures in family and household decisions, play a significant role in the acquisition of goods and services. Their influence extends beyond households to society at large, validating the saying: “Inform a woman, and you inform the whole nation.”

Young adults represent a fast-growing consumer base, eager for new products and services. With over 50% of Zambia’s population under this category, they offer a vast market for goods, services, and ideas.

As a developing country, Zambia thrives on balanced programming that addresses progressive development issues. Mafken FM’s innovative and relevant broadcasts attract a wide audience, providing a platform for effective information dissemination and product promotion.

Corporate Media Solutions

Mafken FM delivers tailored media solutions for the corporate sector, offering products and services designed to be easily accessible and impactful. With a team of seasoned broadcast professionals, the station adds exceptional value to its services, enabling it to convey complex media concepts to both business-to-business and business-to-consumer markets.

The station also pioneers cutting-edge online solutions, ensuring clients receive real returns on production investments.

Staying Ahead in a Dynamic Industry

The radio and media landscape is constantly evolving, driven by emerging trends and technologies that redefine how audiences consume content. Mafken FM remains ahead of these changes with a proactive, innovative mindset. This foresight allows the station to adapt to shifting audience preferences, influence broadcast trends, and present clients with fresh, confident ideas.

Mafken FM Radio continues to lead as a vital voice for communities, providing information, education, and entertainment while supporting corporate growth and societal progress.