Chipoka Warns Against Politics Overriding Professionalism In Marketing
Written by Mafken FM Newsroom on 11 December 2024
By Respite Kaoma
Minister of Commerce, Trade and Industry, Chipoka Mulenga has lamented the tendency of politics overshadowing professionalism in various fields, including marketing.
Speaking during at the Zambia Institute of Marketing conference in Kitwe, Mr. Chipoka noted that marketers, as professionals, have a critical role to play in driving economic growth and development.
However, he warned that politics can sometimes override professionalism, leading to a situation where marketers are not able to effectively utilize their skills and expertise.
The Minister further noted the need for marketers to make their voices heard and take their rightful place in shaping the country’s economy.
Meanwhile, Zambia Institute of Marketing (ZIM) President Mwewa Besa, emphasized the need for enhanced marketing practices to drive economic growth in Zambia.
